Websites for roofers.
Live in 7 days. Built to get your phone ringing and found on Google and AI search.
Roofing enquiries come in two kinds. The first is urgent: a leak after a storm, a slipped tile, water coming through a ceiling. The customer is on their phone, worried, and will ring the first roofer who looks reliable. The second is planned: a re-roof, a flat roof replacement, new fascias and guttering. Those customers take longer and want proof.
A roofer's website needs to handle both. Fast for the person with a leak, and convincing for the person spending thousands. The good news is that the same few things do most of the work.
What customers search for
What people type when they need a roofer.
- “roofer near me”
- “emergency roof repair in your town”
- “roof leak repair”
- “flat roof replacement cost”
- “fascias, soffits and guttering in your town”
- “chimney repair and lead flashing”
- “how much does a new roof cost”
Notice how many of these are about one specific problem. A customer with a leaking flat roof is searching for “flat roof repair”, not “roofing services”. Pages that match the problem are what get found.
What the site needs
What a website for roofers has to do.
Your number and WhatsApp on every page
A worried customer will not hunt for your contact details. Click-to-call at the top of every page, plus a WhatsApp button so they can send you a photo of the damage straight away.
A form that asks if it is urgent
Is it an emergency leak or a planned job? One question lets you sort enquiries as they arrive, and lets the customer tell you what they need without writing an essay.
A page for each kind of roof work
Pitched roof repairs, flat roofs, fascias, soffits and guttering, chimneys and lead flashing, and full re-roofs all attract different customers. A page for each means the person with a flat roof problem finds a page about flat roofs.
Honest information on response and guarantees
Say how quickly you can usually attend, what area you cover and what you guarantee, in plain words. Only claim an emergency or 24-hour service if you genuinely offer one. Over-promising costs you reviews.
Photos of real jobs
Before and after shots of repairs and re-roofs are the best proof you can show. If you hold a membership such as the NFRC or TrustMark, show it and say what it covers.
Pages worth having
One page for each job you want more of.
- Roof repairs and leaks
- Flat roofs
- Fascias, soffits and guttering
- Chimneys and lead flashing
- Re-roofing and new roofs
Area pages such as “Roofer in Epsom” are especially useful for roofers, because people search for a roofer in their own town when they need one in a hurry.
Which package
Where I’d start if you are a roofer.
Pro
£1,295new website
£795if you already have a website
Pro includes three area pages, the Google Business Profile setup that matters for local searches, and the job form with photo upload for sending pictures of the damage. That covers most of what a roofer needs.
Keeping it looked after starts at £49/mo. Copywriting is included.
Questions
Questions roofers ask me.
Should I say “emergency roofer” on my website?
Only if it is true. If you can attend urgent leaks, say how quickly you usually can and where you cover. If you cannot do out-of-hours work, do not imply it. A customer who rings late at night and gets no answer will remember, and may leave a review about it.
How can customers send photos of a leak or damage?
Through the WhatsApp button, which is on every package, or through the job form with photo upload in Pro and Premium. A photo often tells you what the job is before you have driven anywhere.
Should I show prices for roof repairs?
For repairs it is hard to give a fixed price, because it depends on access, materials and the problem underneath. It does help to explain what affects the price and to say how you quote, for example a free look and a written price. Some roofers add “from” figures for small repairs if they can stand by them.
Do roofers need a page for each service?
Yes. A customer with a flat roof leak and a customer wanting a whole new pitched roof are searching for different things. Give each of your main jobs its own page, with the details and photos that customer wants to see.
More answers on cost, timelines and domains are in the FAQs.
See what a website for roofers would cost.
I specialise in websites for tradespeople, and I build for other industries too.
Other trades: builders, electricians, plumbers, kitchen fitters, landscapers.