Websites for builders.
Live in 7 days. Built to get your phone ringing and found on Google and AI search.
People hiring a builder are about to spend a lot of money on their home. They look at several builders, read reviews and wait until they trust someone before they pick up the phone. A builder's website has one job: prove that you finish big jobs well, then make the first conversation easy.
That is different from a trade where the customer needs help tonight. Your customers are planning an extension, a loft conversion or a renovation, so your site should answer the planning questions, show real finished work and tell them what happens after the first call.
What customers search for
What people type when they need a builder.
- “builders near me”
- “house extension builders in your town”
- “loft conversion cost and who does them near me”
- “do I need planning permission for an extension”
- “renovation builder reviews your town”
- “garage conversion builders”
- “kitchen extension ideas and costs”
Most of these are research searches, not emergencies. People read, compare and come back. That is why project pages, honest guidance and reviews do more for a builder than a single big “call now” button.
What the site needs
What a website for builders has to do.
A page for every finished project
One page per job: what the customer wanted, what you built, how long it took, and plenty of before, during and after photos. A single photo grid tells a visitor nothing. A project page lets them picture their own house.
A page for each type of work
Extensions, loft conversions, garage conversions and full renovations are different searches from different customers. Give each its own page so the right visitor lands on the right answer.
How a project works, start to finish
Visit, quote, plans and building regulations, start date, who turns up, how you keep the customer updated. Big jobs feel risky. Explaining the stages calmly removes a lot of that worry before the first call.
Proof you are properly set up
If you hold insurance, a trade body membership or a scheme registration such as the FMB or TrustMark, say so and say what it means. Only show what you really hold.
An enquiry form for projects, not just calls
Ask what kind of project it is, the type of property, a rough timescale and the postcode, and let them attach photos or plans. You can then reply with a sensible first answer instead of a list of questions.
Pages worth having
One page for each job you want more of.
- House extensions
- Loft conversions
- Garage conversions
- Full renovations
- Kitchen and bathroom projects (if you take them on)
Add a page for each main area you really work in, for example “Builder in Epsom”, once the project pages are in place. They help the customer who searches for builders in their own town.
Which package
Where I’d start if you are a builder.
Premium
£1,995new website
£1,295if you already have a website
Builders win jobs on proof, so the project gallery with before and after photos in Premium earns its place. If you are starting smaller, Pro still gives you area pages and the job form with photo upload.
Keeping it looked after starts at £49/mo. Copywriting is included.
Questions
Questions builders ask me.
Should a builder's website show prices?
Not fixed prices, because every job is different. What helps is honesty about what affects the cost, such as the size of the project, the structure, the finish and the planning work involved. Some builders add “from” figures for common jobs when they can stand by them. Others use a short guide instead. Either is better than saying nothing and losing the customer who wants a rough idea.
How many photos do I need for each project?
A handful of good ones beats dozens of poor ones. Aim for the state before you started, a few shots of the work in progress, and the finished result from more than one angle. Good light matters more than a good camera.
Can customers send me plans or photos with their enquiry?
Yes. Pro and Premium include a detailed job form with photo upload, and the WhatsApp button on every package lets customers send photos straight from their phone.
Do I need a page for every town I cover?
No. Start with the project pages, then add area pages for the main places you genuinely work. A page for a town you never visit helps nobody and customers can tell.
More answers on cost, timelines and domains are in the FAQs.
See what a website for builders would cost.
I specialise in websites for tradespeople, and I build for other industries too.
Other trades: roofers, electricians, plumbers, kitchen fitters, landscapers.